広告費を６億円削減した効果が大きいかった。我々のようなメディア業界の人間にはなかなか厳しいニュース。
確かに、誰かの好き嫌いで作られた広告は淘汰されると思う。けれど、広告の有用性はメディアではきれないはずだし、マスでも目的と、役割を定義できれば、使用する意義はあると思う。
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コンビニやスーパーでしっかり売れ続けるような「本当にいいモノ」を作っていれば、ある次期集中的に広告展開して定着しちゃうだけで、しばらく放っておいてもちゃんと人気が継続するんだよなー。
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dekirukana reblogged this from takaakik and added:
確かに、誰かの好き嫌いで作られた広告は淘汰されると思う。けれど、広告の有用性はメディアではきれないはずだし、マスでも目的と、役割を定義できれば、使用する意義はあると思う。
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orcato reblogged this from suchi and added:
でも定番商品だけで生きていくわけにもいかず、削減効果は一時的なんだよなぁ。商品サイクルの短い新商品を出すにも広告は必須。
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